Look Who’s Talking: Decoding Science for a Non-science Audience
From newspapers to news feeds and notifications, we live in a world with no dearth of new information on all possible subjects. Scientific content has become easy to access, but without a clear explanation and the right context, it can sometimes lead to more confusion and less clarity. Now more than ever, the general public is keen to know more about science and how it pertains to their daily life. But the gap between scientific communication and public understanding can be deep and wide.
The webinar will inform scientists on how to engage with the media and communicate science and research findings to an audience that may not have the same scientific background. The webinar will serve as an introduction to help participants understand their audience better, identify what the media wants from scientists, unpack the science, and deliver the message clearly and effectively.
About the Speaker:
Dr. Cheryl Travasso is a scientist by academic training, a communications expert by profession, and an author and musician by choice. She has a Ph.D. in Applied Biology and ~10 years of experience in health and science communications. She is passionate about science and has honed her skills over the last 10 years in content planning and development, strategy, and creative ideation.
Cheryl has worked in advertising and public relations for clients such as Pfizer, the World Health Organization (PMNCH), Roche Diabetes Care, Eli Lilly, AstraZeneca, Sanofi, and many more. She recently self-published her maiden book titled Perspective: Daily Reflections to Encourage and Inspire.
An experienced speaker and camera presenter, she seizes opportunities to talk about biology and science—particularly to friends and family from non-scientific backgrounds, and even when they have not asked for it!
You can view the online event here (Youtube).
If you have any questions about ‘Look Who’s Talking: Decoding Science for a Non-science Audience’, please contact us via webinars@egu.eu.